Problem Definition: The Executive Guide to Making AI Investments Pay Off
As 2026 opens up, use of artificial intelligence in the workplace is transitioning from experimental to expected. Executive teams are under pressure to “do something with AI,” and vendors are eager to demonstrate tools that promise transformation. But why do many AI initiatives stall, under deliver, or quietly fade after pilot phases?
Most struggling AI programs share a common starting point: they begin with tools instead of outcomes.
For executives in charge of finance and operations, the real opportunity lies in collaborating with executives in charge of technology to define the right problem. Organizations that treat AI as a solution in search of a use case often experience wasted spend, misaligned expectations, and deployments that never scale. Those that begin with clearly defined business objectives are far more likely to see measurable returns.
